A Daruma doll (達磨, daruma) is a hollow, round, Japanese traditional doll modeled after Bodhidharma, the founder of the Zen tradition of Buddhism. These dolls, though typically red and depicting a bearded man (Bodhidharma), vary greatly in color and design depending on region and artist. Though considered a toy by some, Daruma has a design that is rich in symbolism and is regarded more as a talisman of good luck to the Japanese. Daruma dolls are seen as a symbol of perseverance and good luck, making them a popular gift of encouragement. The doll has also been commercialized by many Buddhist temples to use alongside the setting of goals.